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Welcome

Jeff Mitchell

Jeff Mitchell

Founder, Simple Asset Manager

Welcome to Simple Asset Manager.

Our goal is to transform how your team develops, manages, and invests in Commercial Real Estate.

While the name is Simple - it is by no means ordinary. Simple Asset Manager was born in a Tokyo cafe March 3, 2018. I had just arrived from the USA after resigning from the Acquisitions & Finance team at Greenberg Gibbons Commercial and selling most of my worldly possessions. The simple, clean, and functional design of Japan, from their gardens, temples, and teahouses - to their flag, a single red dot in a sea of white - inspired every part of the platform.

But it wasn't just Japan. Development followed over the next three years, on a bicycle through Europe - on a motorbike around Southeast Asia - and ultimately from the tip of South America back to the United States - programming, learning new languages, and surfing when I could along the way.

Just as each place expanded what I thought a food or language could be, so too did it expand all the things a place could be, from pop-up retail, offices tucked behind

Simple Asset Manager is the culmination of my experiences at Greenberg Gibbons Commercial, and a little work each day.

I hope you find it as enjoyable to use, as it was to create.